Apparel • Graphic Design • E-Commerce
• Founded edgy streetwear lifestyle brand in 2004.
• Nightlife subculture focus instead of skating resonated with a unique niche audience.
• Marketed products with influential club promoters in NYC.
• Gained major traction after I debuted the brand at the 2007 MAGIC tradeshow
• Peaked at 80 retail accounts worldwide including Karmaloop, Zumiez, Up Against the Wall and Michael K.